How to wear it

Start with clean, dry skin

No moisturiser, no oil, no fake tan still developing. Adhesive silicone grips skin, not the film sitting on top of it. If you have just showered, give your chest five minutes to dry properly.

Peel from the corner

Never from the middle. Peeling from the centre stretches the adhesive and leaves a dull patch that never grips as well again. Keep the storage film — it is the only thing that should ever touch the sticky side between wears.

Place it low, then lift

This is the whole trick, and it is the step most people get wrong. Set the bottom edge against the underside of the breast first, then press upward and inward. Placing it high gives you coverage. Placing it low gives you shape.

Press and hold

Ten seconds per side. Body heat is what makes the adhesive bond, so a firm hold now is the difference between a piece that holds all evening and one that lifts at the edge by midnight.

Dress afterwards

The dress goes on over the insert, never before. If you are using body tape, run it along the neckline last, once everything else is exactly where you want it.

Take it off slowly

Lift from the outer edge and peel inward. If it feels stubborn, warm water or a drop of oil at the edge will release it. Never pull from the centre, and never pull it dry in a hurry.